Privacy Policy

To us, our customers’ trust is of the utmost importance. We know that trust is based, among other factors, on how we handle the information we collect about you as a customer and our ability to protect your privacy.
We carry out all collection and processing of personal data in accordance with applicable privacy laws, other applicable Swedish and international law.
We always strive to minimize the data we process and we never sell your personal data to other companies.
The purpose of this Privacy Policy is to describe, as clearly and transparently as possible, how we collect and use personal data and what you as a customer have the right to request from us regarding that handling.
Decline direct marketing
You are entitled to say no to direct marketing, including analyzes made for direct marketing purposes.
You can opt out of direct marketing by following the instructions in each marketing message.
Right to access Your registered information
You are entitled to request information about the personal information we have about you at any time.
Right to rectification
You are entitled to request correction of your personal information if they are incorrect, including the right to supplement incomplete personal data.
Right to erasure
You are entitled to request that we delete all personal information about you.
We want to remind you that we can say no to your request for deletion if there are legal obligations that prevent us from deleting the information. If, for this reason, we can not delete the data, we will instead block personal data for purposes other than that which prevent the deletion.
Right to restriction
You are entitled to require that we limit the handling of your personal information;
* If you oppose personal data processing as we do based on our legitimate interest, we will limit all handling of the data during the investigation of whether such legitimate interest exists.
* If you claim that your personal information is incorrect, we will limit all handling of this information while investigating whether your personal information is accurate.
In cases where we refer to interest weighting as a legal basis for a purpose, you are entitled to object to the treatment. In order to continue to process the data after such objection, we need to show compelling legitimate reasons that weigh heavier than the interests you argued
The right to data portability
When the processing is based on the performance of an agreement, You have the right to have your personal data transferred to you or another person responsible for personal data, wherever this is possible in a structured, common and machine-readable format. This applies only to personal information you have given us.
Complaints to the supervisory authority
You are always entitled to make complaints about our processing of your personal data to a regulatory authority which in our case is the Swedish Datainspektionen.
Responsibility for information processing
Better and Better AB, reg# 556825-0137, Arkitektv. 54, 16832 Bromma, (“the company”, “we”, “our”, “us”) is responsible for the processing of personal data with us.
The company is in its entirety owned by Claes Wallenberg, who is also CEO and Chairman of the Board.
You can always contact us here or by letter to the company’s mailing address in matters relating to our processing of personal data.
In order to ensure that the ability to exercise your rights under applicable privacy laws is not to be misused by someone else to harm you, we have a responsibility to ensure your identity in connection with contacts. Therefore, depending on what the contact is concerned, we may require you to adequately strengthen your identity.
Personal Information
Personal data is defined as any information that can be linked directly or indirectly to a physical living person. Examples of personal data are name, address, personal or other identification number, phone number, e-mail address and IP number.
Purpose of personal data processing
The overall purpose of our processing of your personal data is to act in accordance with Swedish and international legislation, inform about offers, news and the company’s operations in general, as well as maintaining contact and communication with you as a customer.
We collect personal information about you in several ways, but primarily from you when using our digital services. We strive to minimize the data we process and we never sell your personal data to other companies.
We do not use automated decision making.
We will never save account or credit card information, except with Your explicit consent in connection with subscriptions or recurring orders.
We register your email address and name (if you choose to provide it) when you subscribe to any of our newsletters. Your information is stored only in the software we use for mailing and none other than us can use this information. We never sell or share your email address to third parties, whether national or international.
You can choose to terminate your subscription at any time by using the link contained in each mailing, which immediately deletes your information.
Legal obligation
Personal data are also used by us so that we can fulfill our legal obligations, for example for accounting purposes.
On the company’s websites, we use cookies to provide you with access to various features and services as well as to view user behavior on the site. A cookie is a small text file that is stored on the visitor’s computer when connected to a website. We do this in order to improve the website and to provide you with better service and more relevant content. Most browsers accept cookies automatically. If you want to turn off cookies, this can be done in your browser’s security settings. However, if you turn off cookies, some features may stop working.
Learn more about using cookies in our Cookie Policy
This Privacy Policy may be updated from time to time. The latest version is always available on this page. In case of updates that are critical to how we handle your personal information (such as changing the specified purposes for processing) and which may be of crucial importance to you, we will send a newsletter to notify you via e -mail.